Imagine your perfect shampoo…

You open the shampoo-and immediately envelop yourself in its subtle, barely perceptible aroma. It's not flashy, it's not intrusive – it's just perfectly balanced. Light, refreshing, with a touch of comfort

You apply a few drops to the palm of your hand, add water – and the shampoo turns into an airy, silky foam that envelops every inch of your hair. 

Shampoo that does not just cleanse – it penetrates the structure of the hair, freeing it from excess, preserving its natural strength and balance. The scalp feels fresh, but without tightening. Hair is light, manageable, voluminous – without the effect of “straw” or greasy shine.

And then... the hair breathes. It is light, does not stick to the head, does not fluff.

This is how I created LUM Shampoo.

Since 2021, it has become the choice of thousands of women. We have an incredible number of “before-after” results, thousands of reviews from those who have finally found their perfect care.

We have sold over 50,000 shampoos in all this time.

9 out of 10 customers stay with us.

Why is LUM Shampoo so special?

✅ Thoroughly cleanses, but does not over-dry.
✅ Washes away all excess, leaving comfort for the scalp.
✅ Hair is light, lively, and manageable.
✅ No aggressive surfactants-only soft coconut ingredients.

How does it feel?

• It foams quickly, but the foam is soft and silky.
• Easily washed off-there is no feeling that something is left.
• The hair does not stick to the head, but also does not fluff.

This is a shampoo for those who do not want to choose between “cleanses well, but dries” and “it seems gentle, but you need to wash twice”.

My name is Natalia Vetrova, I am a trichologist, founder of the LUM brand, a doctor with 5 years of active practice. I know that the right shampoo is not just about "washing off the fat", but about taking care of the health of your hair with every wash.

LUM Shampoo is not just another ”trendy jar". This is a product that I made for my clients and for myself, based on my medical experience.

What's inside?

* Soft coconut – based surfactants-cleansing without aggression.
* Balancing formula - hair is longer clean, but not over-dried.
* A mild fragrance that doesn't get boring.
* Manufactured according to the international GMP standard.

•  Volume: 250 ml
•  shelf life: 24 months (6 after opening)

 Watch by yourself – order now, because the chance is 9 out of 10 that you will finally find your perfect shampoo!⬇